CaesarStone Showroom by Dan Brunn, a Showroom Which Use the Old Warehouse

This showroom project is constructed by Dan Brunn Architect. This showroom is located in San Francisco, CA, USA. The showroom which covers an area approximately 4.000 square meters is spend the budget for about $ 500.000, it’s a wow! This showroom project is constructed in 2007. For more information of this project see the paragraph bellow!

This showroom is an old warehouse shell before it constructed. The challenges of this showroom project are create the objective design with the integration from the old building with the new one. Besides it is intended to create a synergistic juxtaposition between the raw existing space and the new pristine space. To accomplish this goal, a careful orchestration of the element is placed within the confines of the existing shell. These new elements are enhanced and work with the existing condition. The new elements ultimately respect and enhance the otherwise banal shell. Great idea!

The sandblasted existing shell is to reveal the warm of the wood trusses underneath the layers of the paint and the dirt. The organization of the showroom spaces follow their rhythm with using the existing of the warehouse window as a reference. It is thus create a free flow of the pavilion which is naturally lit by the large windows.

In the project plan, the space is divided into two parts longitudinally, the public space and the private place. The new open plan showroom with natural light with its existing window placed in the side, while in the other side is placed the administrative staff offices and services like toilets, storage, IT room and kitchen staff which those are located in relation to the storage warehouse beyond.

A custom receptionist desk is easily recognizable to the new customer, which is located at the entrance. The receptionist desk is designed based in the inspirational piece which how the product is being featured, The CaesarStone, can be used in a multitude of revolutionary methods beyond the counter top. Featuring with The Apple Martini CaesarStone, the horizontal bands of undulating shapes is creates the monolithic yet light and airy desk. The motive design is in relation to the main architectural feature of the space: the separation CNC Fin Wall.

The separation wall is placed between the two major spaces, the public and the private place, which the wall is the very strong aspect of the design; it is measuring 120’long and 15’tall. Those proportion make the wall is big thing. However, the showroom’s main feature is the solution for the problem itself. The people want to familiarize them self with the method in which stone are cut at the quarry, while the another is recognizes the sharp serrated edge. If watch closely, the edges is resembling the mountain range. The wall is exploits this raw stone look, since the product is being sold, after all, the quartz-based product. The abstraction is accomplished by creating a screen of 2? thick plastic laminated wood fins. Each of the fins is custom-cut to replicate the peaks and the serrated edges of the stone using a CNC router. There are 37 of these pieces starting from the bottom of the 15? tall wall and going across 120? in length. The resultant feature is a sinuous and dynamic effect that is best experienced by walking by the wall, or even touching to feel the peaks and valleys.

The spinning display is located beside the entrance. The spinning display is intended to display all the stone slabs on vertical leaves, but as the showroom caters to design professional, it is argued to break convention and to display the stone in a horizontal position, which is commonly installed like the others. The materials is featured with its familiar state, the appreciation of the surface is facilitated by the display. It includes the reflection and the color. The problem is how to display the 40 unique colors within the limited space. To display the material horizontally, the 40 slabs (4’-0” x 1’-6”) are stacked one atop another, with the thrust of the ball bearing in the middle to allow the free rotational motion. The designer can approach this kinetic sculpture and rotate to reveal their choice, or just play and make a new sculpture gesture. When each visit to the showroom, this sculptural piece would take on a shape of its own.

Towards the end of the long space is the Sales Area. It is designed to accommodate the needs of the sales staff which typically arrive to the showroom part day to do work at the desk with their laptops and meet with the clients. The area is delineated as a semi-private space, within a tunnel-like space. Lumicor laminated plastic sheeting is clad over furniture grade lumber framing and backlit with fluorescent fixtures. The sales staff offers a unique and comfortable setting for clients and staff.

• Architect: Dan Brunn
• Location: San Francisco, CA, USA
• Client: Arik Tendler, CaesarStone USA
• Contractor: Sigura Construction
• Project Area: 4,000 sq ft
• Budget: $500,000
• Project Year: 2007
• Photographs: Dan Brunn

 

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